Improve your marketing with hand-picked, marketing software that moves the needle the way you want.

 

A lead gen landing page is only as good as its form. That’s why your forms need to be great enough to stand alone.

Form-First Design

Day 1
Is a poor form experience killing your conversions? Learn what you should be asking for — and how to ask for it.

Form UX & Friction

Day 2

Saying “we’ll never spam you” is like saying “we’ll never burgle your house while you sleep.” Stop terrifying people and start persuading them!

Stop & Go Words

Day 3
Writing is an art. Writing for conversion is a science. Learn the most conversion-capturing headline formulas and how you can make them your own.

Copy That Converts

Day 4
Your prospect has clicked your CTA button (that hopefully doesn’t say “submit” on it). What happens now? It better be more than just a thank you.

Confirmation Pages

Day 5
Testing is awesome. Testing with no idea why isn’t so awesome. Kick off your next A/B test with these 10 awesome ideas. Awesome!

A/B Testing Ideas

Day 6
Day 7

Free Unbounce Templates

It’s dangerous to go alone! Take these 7 free templates and use what you’ve learned to transform them into funnel-filling masterpieces.

What’s Inside

Course Author

Co-Founder, Unbounce

Oli Gardner

Viewing over 1,000 landing pages a week, Oli is a certified landing page maniac. Or he would be, were such a certification available from a credible academic body. A prolific webinar host and writer, he speaks internationally about Conversion-Centered Design and is on a mission to make marketing a nicer place to play for customers and marketers alike.
@2015 Unbounce
All rights reserved

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Email MarketingSEOEcommerceSocial MediaAnalyticsMisc

Email Marketing

MailerLite

Why we love it: It's an excellent tool to replace (somewhat expensive) email tools like Mailchimp or Aweber. It has some really nice features like managing existing email lists and creating email lists from segments or from previous campaigns. Example: you can send your newsletter, come back after few days, select recepients that haven't opened and send again (with a different subject). We usually get additional 15-20% clicks.

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OptinMonster

Why we love it: Easy to setup opt-in popup system that integrates with most of the popular email marketing software. Great exit-intent technology that used to cost thousands of dollars now is available for a very decent price. We recommend to create specific pop-ups based on your Google Analytics data (example: go to Behavior > Content > Top Exit pages - create pop-ups with specific message for each individual page).

 

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GetResponse

Why we love it: Easy to setup opt-in popup system that integrates with most of the popular email marketing software. Great exit-intent technology that used to cost thousands of dollars now is available for a very decent price. We recommend to create specific pop-ups based on your Google Analytics data (example: go to Behavior > Content > Top Exit pages - create pop-ups with specific message for each individual page).

 

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Drip

Why we love it: Easy to setup opt-in popup system that integrates with most of the popular email marketing software. Great exit-intent technology that used to cost thousands of dollars now is available for a very decent price. We recommend to create specific pop-ups based on your Google Analytics data (example: go to Behavior > Content > Top Exit pages - create pop-ups with specific message for each individual page).

 

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BenchmarkEmail

Why we love it: Easy to setup opt-in popup system that integrates with most of the popular email marketing software. Great exit-intent technology that used to cost thousands of dollars now is available for a very decent price. We recommend to create specific pop-ups based on your Google Analytics data (example: go to Behavior > Content > Top Exit pages - create pop-ups with specific message for each individual page).

 

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SumoMe

Why we love it: Easy to setup opt-in popup system that integrates with most of the popular email marketing software. Great exit-intent technology that used to cost thousands of dollars now is available for a very decent price. We recommend to create specific pop-ups based on your Google Analytics data (example: go to Behavior > Content > Top Exit pages - create pop-ups with specific message for each individual page).

 

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Search Engine Optimization (SEO)

SEOCrawler

Why we love it: Easy to setup opt-in popup system that integrates with most of the popular email marketing software. Great exit-intent technology that used to cost thousands of dollars now is available for a very decent price. We recommend to create specific pop-ups based on your Google Analytics data (example: go to Behavior > Content > Top Exit pages - create pop-ups with specific message for each individual page).

 

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SEMRush

Why we love it: Easy to setup opt-in popup system that integrates with most of the popular email marketing software. Great exit-intent technology that used to cost thousands of dollars now is available for a very decent price. We recommend to create specific pop-ups based on your Google Analytics data (example: go to Behavior > Content > Top Exit pages - create pop-ups with specific message for each individual page).

 

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